[ Sandara Park - FESTIVAL ] A music video feeling like Beauty and the Beast in a Disney animated movie
- 아트디렉터 알에스아이
- 2024년 3월 12일
- 7분 분량

Sandara Park, who joined the Abyss Company from YG Entertainment, released a remake of "FESTIVAL" with a new arrangement. In addition, a music video with an exciting atmosphere that matches the color of the song was released at the same time, and the response from viewers was positive as the expectations were very high for both the solo song and the music video that were released after a long time. However, in evaluating the music video, there are some parts that leave something to be desired. Therefore, I am starting a post to correct this. However, it is certain that it is a very outstanding piece of work as it has received an overall rating that is above average.
Contents Planning
The planned theme of the scenario will be "Enjoying an exciting party in a dream world", and the background of the direction will be based on the dancing ballroom in the animation genre "Beauty and the Beast".
2 main keywords
Precious - Precious people in the world
Dream - The luminous world of dreams
[ 2 keyword topics detailed description ]
A precious person greets you with a smile and an invitation to the party. From that moment on, the world that the little girl has been dreaming of begins to unfold happily. In this world, she will not be alone, but she will enjoy her party with the people she loves and who make her happy.
Box office scene = invitation to the prom
Dancing with precious people = Singing and dancing with a cute set of tools
Riding teacup = sweet baby teacup
"Beauty and the Beast" and a very intriguing plan of action
The unique pictures of the celebrities who appeared as cameos indeed bear a striking resemblance to the cute tool characters in "Beauty and the Beast." It is fascinating to observe how these resemblances add an extra layer of charm to the overall aesthetic of the production. Interestingly, upon closer examination of the entertainment program, it becomes evident that all the celebrities who appeared as cameos are close friends of Sandara Park. This connection between Sandara Park and the celebrities could be seen as a mere coincidence, as the planner or writer might have been specifically seeking out celebrities who share a close friendship with her. However, this fortuitous coincidence ultimately led to the creation of a remarkably high-quality result, further enhancing the appeal of the program.
The appearance of Uhm Jeong-hwa, the last original vocalist, was somewhat predictable. where all the members greeted each other with happy smiles. Interestingly, this scene was brought to life through the laughter and greetings of the crew, showcasing the director's exceptional ability to create powerful moments. It's fascinating how the director's vision and the camaraderie among the cast and crew can contribute to the overall impact of a scene.
Sandara Park, a renowned artist, has shed light on the meaning behind the title of the music video "Beauty and the Beast." According to her, the title can be interpreted as a "message of a fresh start." This suggests that the video may depict a transformative journey or a story of personal growth and redemption. Sandara Park's insight adds depth to the artistic intention behind the music video, allowing viewers to appreciate the underlying message of hope and renewal.
Sandara Park, a renowned South Korean singer and actress, has recently embarked on an exciting new endeavor to revamp her image. Known for her dark and sophisticated persona under the management of YG Entertainment, Sandara Park has decided to embrace a different side of herself. In her latest music video, she successfully showcases her transformation into a bright, fresh, and adorable girl.
With meticulous attention to detail, the music video captures Sandara Park's journey as she sheds her previous image and embraces a more youthful and vibrant persona. The video is filled with colorful visuals, playful choreography, and a cheerful atmosphere that perfectly complements Sandara Park's new image.
Throughout the music video, Sandara Park's infectious energy and genuine charm shine through, captivating viewers and leaving them in awe of her versatility as an artist. Her ability to effortlessly transition from her previous sophisticated image to a more lighthearted and cute persona is a testament to her talent and adaptability.
Sandara Park's decision to take on this challenge not only showcases her willingness to explore new artistic territories but also demonstrates her commitment to continuously evolving as an artist. By embracing this transformation, she has not only captivated her existing fan base but also attracted a whole new audience who appreciate her newfound brightness and freshness. Overall, Sandara Park's music video successfully captures her journey of reinvention, showcasing her ability to break free from her previous image and embrace a new and exciting chapter in her career.
Her transformation into a bright, fresh, and cute girl is a testament to her versatility and artistic growth, solidifying her status as one of the most dynamic and captivating performers in the industry.
A music video feeling like Beauty and the Beast in a Disney animated movie
1. Advantages
[ Artistic description abilities ]
To enhance the visual storytelling experience and ensure clarity, we employed a meticulous approach by crafting comprehensive descriptions. We recognized the significance of even the tiniest elements, as they contribute to the overall narrative. By paying attention to these minute details, we were able to convey deeper meanings and create a more immersive and engaging experience for the audience.
The scene depicting the entry into the next dream world is indeed captivating and aligns perfectly with the theme of "dream." The artistic expression of this scene is enhanced by the skillful use of computer-generated (CG) editing. The seamless integration of CG elements adds a touch of surrealism, immersing the audience in the fantastical realm of dreams. The careful attention to detail in the CG editing brings the dream world to life, creating a visually stunning and mesmerizing experience for viewers.
The music video shows a variety of images from different camera angles. The director's intention to highlight Sandara Park, the main character, was especially well executed.
The main image of a music video typically revolves around the singer, as they are the focal point of the performance. The purpose of highlighting the singer's image is to captivate the audience and create a strong connection between the artist and the viewers. By prominently featuring the singer, the music video aims to convey their personality, style, and emotions, allowing the audience to engage with the artist on a deeper level. This exposure of the singer's image helps to establish their presence and identity within the music industry, ultimately contributing to their overall success and recognition.
The screen change effect, also known as a transition, played a crucial role in enhancing the storytelling experience. It seamlessly guided the audience from one scene to another, creating a smooth and immersive flow. The transition was carefully crafted to align with the narrative, ensuring that it felt organic and unobtrusive. This attention to detail added an extra layer of beauty to the overall presentation, making the story even more captivating and engaging for the viewers.
2. Disadvantage
[ Many scenes are too visually realistic ]
There was a very strong sense of being on a movie set in the part where the movie was shot from different angles to capture different scenes and story expressions. It is believed that it would not have been embarrassing if the appropriate sharpness and blurriness had been properly reflected in the filming technique, or if the work had been done with post-production editing techniques. Of course, in my opinion, if the strong expression of the scenery concept had been planned from the beginning, the intensity of the scenes that were created with the full 3D background in the latter part of the work would have been slightly lower, so that the harmony would have been a bit better.
To avoid awkward twists and turns in this music video, the visual beauty to be expressed as a whole must be centered and released naturally.
However, it is possible if there is a specific purpose, such as a reminiscent production or a change in the main color for expression.
However, this work has no specific purpose.
Combining the overall color of the music video with the black outfit worn at the end was very awkward. Of course, when you look at it individually, it is luxurious and beautiful, and the image of the two singers comes out well, but when you look at it as an overall color combination, it was judged to be very awkward.

The intensity of the lighting and the technical expressiveness left something to be desired in the frequent aerial shots (scenes in which an object is filmed from above).
On the one hand, the overall balance of lighting and background color is judged to be very awkward, even though the scene is reminiscent of a musical. This part left a lot to be desired, even though post-production techniques could have made it more detailed and natural.
If you watch the music video, you'll see wrapped lollipops and airballs. They are scattered throughout the music video. It is thought that the concept was some kind of sweet gift or cute and bouncy gift. However, when this scene is included in the overall short story of the music video, it can be a little bit confusing. Of course, it may be different depending on your view of the music video and your feelings about this scene, but in my opinion it was an unnecessary part.
Find out what they want through many conversations with the people you want to express, and by looking at different works of art to find out what their wishes are.
Let's put ourselves in the shoes of the subject, feel the emotions that we want to express, and apply different colors to the virtual scenario.
Draw the whole picture, correcting and expressing what does not match. Add key words that will connect the flow of the story and point to the scene that you want to talk about, and keep adding expressions until the viewer is able to understand.
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